🧲 To get clients, cold DM these leads first

How to segment your contacts

Yannick Veys
May 10, 2025

Cold DMs aren't dead. But s ending lazy messages to random people absolutely is.

If you’re serious about landing clients via Instagram or 𝕏, you need to stop doing things without a plan and start segmenting your outreach.

It’s essential to put most of your time on your best leads instead of spreading yourself thin and having no results at the end of the month.

Here's how to break down your DMs into three clear buckets—and spend your time where it actually matters.

To get better results from your outreach, segment your leads into three groups:

These are people who have shown interest or engagement with your posts or profile:

Engaging with these people promptly can lead to higher conversion rates. Your messages can be more direct, referencing their recent interaction.

Tag these contacts in your pipeline so that you always know who they are and how you initially connected.

With Inboxs CRM, you can add notes to the profiles of all the leads you contact through cold DMs on 𝕏 or Instagram.

If you have enough of these, no need to expand your efforts on other people. But often you will have to look out for more leads.

Inboxs turns 𝕏 and Instagram DMs into your sales CRM. Now with a brand-new sales pipeline:

You can move your leads across a Kanban board to track the progress of your conversations. You can define specific steps based on your sales funnel:

Try Inboxs for free and start optimizing your sales funnel.

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These are high-value leads who fit your ideal client profile but haven't shown direct engagement yet.

For these potential leads, use the 5x5x5 approach of Kyle Coleman:

Keep track of your notes, because they can come in handy in the future and save a lot of extra work.

Save your notes on Inboxs, so you can check them every time you DM one of these leads.

Ideally, this should occupy no more than 15% of your time.

These people may not fit your ideal client profile perfectly, but still hold potential. For these:

Here, it makes sense to use AI as much as possible, including for your research.

The response rate with this segment will be lower, but it may still help you maintain a consistent outreach pipeline.

Turn 𝕏 and Instagram DMs into your sales CRM

First 25 people to grab a paid plan get 30% off for 3 months using the coupon code LEADMAGNET

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That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick