🧲 Hard-Pitch DMs That Cut Through the Noise

I get cold DMs all the time. Most of them?

Utter shit.

The safest way to not fall in that category is simple: build an authentic connection before pitching anything.

But I get it—sometimes you must go straight for the sale. That's fine.

What's not fine is dropping lazy, low-effort messages that waste everyone's time—and hurt your reputation.

So, let's look at a couple of bad, hard-pitch cold DMs. And how they could've actually worked.

Hard-pitch cold DMs: the basics

Selling through hard-pitch DMs is a numbers game, but you'll have a 0% success rate if you ignore the basics:

1. Personalize like you mean it (not just the lead's name)

2. Lead with a specific problem

3. Tell me why your solution is effective

4. Include a clear CTA

It all sounds obvious, doesn't it?

And yet, as you’ll see in the examples below, it’s not so easy.

Cold DM #1: content monetization offer

What's wrong? 

• "Looked at your profile" → Fake personalization. There's no sign of that in the message.

• "Increase your revenue" → Too broad—no insight into what problem they're solving.

• No credible solution → I won't have to work more, but what will THEY do???

• The CTA is ridiculous → Of course, I won't answer if I'm not interested, I don't need anybody’s permission to do that!

Let's rewrite it

Now, instead of fake personalization (“looked at your profile”), the lead sees that we checked what they are doing and how it’s going.

On top of that, we promise a specific result (lead generation through 𝕏) and a measurable one (up to 5x). And to make everything more compelling, we included social proof.

You could turn this message into a template. You just need to swap in the first line with specific numbers relevant to each lead.

Cold DM #2: SEO service

What's wrong? 

• 1753% → Nobody believes that without context.

• No relevance → As an SEO expert, shouldn’t they be able to find specific SEO data using Ahrefs?!

Let's rewrite it

This message shows that we’ve already done part of the job (the research on the traffic decline of the lead’s website).

And the previous result we mentioned is contextualized. This way, it appears real, not just a weak attempt at bragging.

Two Final Tips

You should templatize your hard-pitch cold DMs this way:

• You only need to add specific details about the lead

• You can track the results

You can use Inboxs CRM to make this easy and effective.

At the same time, remember that templatizing a message doesn’t mean “making it sound stupid.”

On the contrary, every word in your cold DMs should appear intentional in the eyes of the readers. Your leads should think: “This guy really wants to cut through the noise, and get my attention.”

If you liked this issue, feel free to reply or DM me your cold DM templates. I might analyze a few in a future newsletter.

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick