🧲 You're One Cold DM Away

You don’t need a huge audience to land high-ticket clients.

You need one good DM.

Here’s how three creators—each with a niche offer and no fluff—turned a single cold message into thousands in revenue.

1. Nolan DeBerry – Personalized Outreach That Wins Clients

Nolan didn’t spam random prospects. He carefully picked one business owner who regularly posted content but struggled to convert it into leads.

He sent a DM specifically addressing their content issue:

The recipient replied enthusiastically, Nolan provided immediate, actionable value, and only afterward suggested a casual call.

This one targeted, value-driven DM turned into a high-ticket client.

Why did it work? Nolan made the message about them, not himself, personalized, helpful, and genuine.

2. Muhammad Zohaib – Close a Dream Client with One Generous Message

Zohaib didn’t lead with “I help coaches do X.”

He saw a top creator talking about a problem. He DM’d with a concrete, detailed solution. No pitch. Just value.

That DM got him the client.

No offer. No call-to-action. No ask.

It worked because it was useful, specific, and personal. And it showed the client exactly how Zohaib thinks—way more effective than a resume.

3. Martin Huntbach – The Free Audit That Closed £357,580

Martin saw a business struggling with SEO. So he reached out via cold DM and offered a free, no-strings website audit.

They replied. He recorded a custom 15-minute video and sent it over.

The prospect didn’t even finish the video, but they were sold.

They booked a call and signed a long-term contract worth over £357,580. Why?

His DM and video showed effort, expertise, and generosity.

What These DMs Have in Common

• Zero pressure. No one opened with “Can we hop on a call?” Instead, they approached casually, which removed sales pressure and made it easier to respond.

• Specific context. Every DM referenced something real and recent about the prospect, like their recent post, a specific challenge, or a public request. This showed genuine attention and built trust.

• Value first. Each message prioritized providing immediate, actionable value. The creators offered insights or resources before making any sales pitch or request.

• Confidence without arrogance. They didn't ask permission to help—they provided solutions. Their confidence was genuine and helpful, not pushy.

• Short and clear. Each message was concise, getting straight to the point without lengthy introductions. This clarity respects the recipient's time and quickly demonstrates the sender’s expertise.

• Human, not robotic. These DMs felt natural and conversational, not templated or automated. The human touch helped the messages stand out from typical cold pitches.

You don’t need 100 DMs. You need 1 good one.

Be specific. Be helpful. Be human.

The right message, sent to the right person, at the right time, is all it takes.

That's now, everyone! We’ll meet again next week to discuss some more of this!

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick