🧲 The 6 DO's & DON'Ts of sales DMs

Here’s the fastest way to reach $10K/month:

Sell a service.

It’s the most straightforward kind of high-ticket offer.

You have a direct impact on the result, and you can deliver it quickly.

Nothing is more valuable in the eyes of a client.

So, start with a service and sell it at the highest price you can (based on your reputation and skills).

To do this, you’ll need to send DMs—especially if you’re starting from scratch. How else are you going to reach and handle your leads?

I’m willing to bet 90-99% of sales get wasted due to unnecessary mistakes at this level.

The basic problem is that most of us:

• Overvalue our capacity to focus

• Undervalue the mental burden of low-value tasks

Here are the 6 mistakes that cause you to waste leads, even after they’ve already shown interest:

1. You rely on your memory for follow-ups

2. You improvise your copy

3. You forget customers’ details

4. You pitch too soon

5. You treat everyone the same

6. You use one-liners or fake flattery

All of these DON’Ts have one thing in common:

They kill trust.

Here’s how you prevent these unnecessary mistakes.

DO #1: Reminders, reminders, reminders

You’re juggling convos, content, clients… You will forget to follow up.

Even with warm leads. Even when they asked you to “circle back next week.”

Most sales don’t happen in the first message—they happen in the follow-up.

And no, “I’ll remember to message them later” is not a system. It’s a wasted lead in the making.

Set your reminders.

After every DM, decide when you’ll reach out again.

(If you already use Inboxs, just hit “Reminder” right before closing a chat.)

DO #2: Prepare your templates

If you’re typing every message from zero, here’s what happens:

• You waste time

• You overthink everything

• You send inconsistent pitches under pressure

Templates (or Inboxs’ Quick Replies) fix all that.

But let’s be clear: do NOT send the same message to everyone.

Use a baseline template. Then, add personalization that proves you’re paying attention.

This leads to the next DO👇

DO #3: Take sales notes

No one likes repeating themselves.

If a lead shares a pain point, pricing concern, or timeline—and you forget it—you just burned trust.

Take notes like your next paycheck depends on it—because it most likely does.

When you do this, every message you send becomes an opportunity to show how much you understand the needs of your leads.

Who do you think they will trust more with their money? A needy sales guy, or somebody who shows a deeper understanding of their problems and desires?

DO #4: Optimize for friendships

If someone responds, “Hey!” or “Thanks for reaching out,” and suddenly they’re hit with a pitch paragraph longer than a Netflix TOS….

Stop.

Start with context. Build the connection. Ask smart questions.

Optimize for friendships, not customers.

Friendships lead to partnerships, referrals, and long-term deals.

DO #5: Segment your leads

Some people need one message to buy. (Very few, let’s be clear.)

Some will never buy, but might refer others if you leave a good impression.

Your leads aren’t equal—and your effort shouldn’t be either.

Segment your leads by deal stage, interest level, or response quality.

Tag them accordingly so you know where to focus.

Inboxs lets you organize leads with custom tags so you can filter, prioritize, and stop wasting time on dead ends.

DO #6: Show that you care

“Love your content.”

“Big fan!”

“Following you for a while 👀”

These are the red flags of a spammy DM.

If you want to get noticed, do your homework.

Reference a specific post. Mention a podcast they were on. Show that you cared enough to engage.

That effort gets attention. That attention turns into a conversation.

And that’s when selling becomes possible.

The basic goal of all these DOs is to build the trust you need to convert a lead into a customer.

Yes, they can become time-consuming or distracting.

That’s why you need a system. Putting this system on auto-pilot is the main benefit of any decent sales CRM.

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick