🧲 More cold DMs won't increase your sales

Instead, show value upfront and in public.

Author

Yannick Veys
January 11, 2025

Send 100,000, heck, send 1,000,000 cold DMs, and you’ll get ZERO sales or leads if they are like these:

These feel like cries for pity.

Most of the time, people ignore messages like these. And that’s the best-case scenario.

If they notice them, they’ll think the sender is a digital beggar with no real value to offer.

Want an effective tactic to get leads and sales? Show value up front and in public.

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How to show value up front and in public

Every day, millions of entrepreneurs need external help to grow their businesses.

Their problem is two-fold: I don’t have time for this sh*t and who can I give my money that actually delivers.

Now imagine you focus on one of these entrepreneurs and make this decision easy for them.

How? You give them a practical example of how you can help them specifically.

To make this more effective, you can do it in public.

For example, from time to time, Kumail Nanji shows how he would improve the design of specific landing pages:

Andrea Bosoni provides his growth strategy for specific companies through his newsletter (which now has over 10,000 subscribers):

Or check Annie Maguire’s posts on LinkedIn in which she reviews the copy of specific businesses:

Keep in mind this is not regular content marketing. You’re not posting generic how-tos of listicles.

You’re showing how you can use your skills for a specific client.

Why this approach is 10x better than salesy cold DMs

The worst sales mistake is making the leads feel like walking wallets. It is a dead end for any negotiation.

Showing value upfront and publicly highlights your intention to help a client through a win-win relationship.

Can I guarantee that if you show value upfront and in public, you’ll land a new client on your first try? Of course not.

But this strategy gives you a real chance of connecting with valuable leads.

When it happens, you won’t have to be the cheapest option. The clients are coming to you because of the results you can provide. They are willing to pay your worth.

usa network GIF by Suits

Gif by suitsusanetwork on Giphy

Plus, every time you show value upfront and in public, you’ll increase your swag in the eyes of your followers, readers, and viewers.

Finally, it is much easier to stand out with this approach because few people will try it.

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick