🧲 Why Your Product Isn't Selling

Are you generating enough sales?

If not, you’re facing a problem with at least one of these factors:

1. Traffic

2. Offer

3. Timing

The difficulty: how can you understand which of these you should focus on?

To help you, I’ve prepared a checklist to audit your sales funnel. It’s the same one I’ve used over the years to grow Hypefury and my other projects.

Sales Funnel Checklist

If you prefer to have the checklist in a PDF format: click here to download it.

1. Do you have a traffic problem?

This issue has both a quality (are you targeting the right people?) and a quantity (are you attracting enough visitors?) aspect.

🔲 Can you tell in less than 30 seconds if someone is NOT part of your ideal audience?

🔲 Do you use clear-cut parameters to define your ideal audience? (Clear-cut parameters: SaaS companies with at least $500k ARR - Generic parameters: people tired of their day job)

🔲 Is your bounce rate acceptable? (You can use industry standards or your internal data to evaluate this. If you have a high bounce rate on your sales pages, you’re probably attracting the wrong traffic.)

🔲 Are you present on the platforms where your audience spends time? If you have limited resources, are you focusing on the most relevant platform for your audience?

🔲 Does your content generate engagement? If not, you need to fix your copy.

Traffic is often the primary issue.

We all believe that a high-quality product will sell itself.

Hard truth: without the right traffic, you can’t make sales.

Julien Nahum's sales plateaued for over two months. Initially, he tried to analyze his offer and the timing of his marketing, all without seeing significant results.

He brought back growth only after focusing on generating more traffic through paid ads.

Do you have an offer problem?

If you get leads, but they don’t convert, you might be dealing with an offer problem.

🔲 Is your offer solving a specific pain point for your ideal customers? (Did you talk with them? Did they mention this particular pain point? Are they spending money trying to solve it?)

Remember, sales have nothing to do with great ideas.

It’s all about solving a real problem. The only validation that counts is being paid for it.

🔲 Does your copy highlight the specific pain point your offer solves?

🔲 Does your offer have a uniqueness factor that differentiates it from all the competing solutions?

🔲 Do you focus on features (“I will do ABC”) or benefits (“I will help you with XYZ”)?

🔲 Do you include testimonials, reviews, or case studies to validate your offer?

🔲 Have you addressed common objections directly on the page?

🔲 Is the pricing aligned with the perceived value of the offer? The “fair” price doesn’t exist. You must test different options to see what your leads are willing to spend.

Do you have a timing problem?

Timing isn’t about luck—it’s about understanding when your audience is ready to act.

🔲 Are you creating a sense of urgency (e.g., limited-time offers, countdown timers)? This factor alone generated a 23% increase in conversions for Mike Strives:

🔲 Are you using scarcity effectively (e.g., limited spots, low stock)?

🔲 Do you have an automated follow-up system (email, retargeting ads) to stay top-of-mind?

🔲 Is your offer tied to seasonal trends or specific times of the year?

🔲 Are external factors affecting demand (e.g., economic downturn, holidays)?

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick